Simplify your online presence, reduce overwhelm, and create more impact with less effort and time.
For people who want impact without being online all day
You know social media matters. You just don't want to spend all your time trying to figure it out or thousands to spend on agencies that don't understand your business.
You don’t need to post more.
You don’t need to chase trends.
You need clarity around where your time actually belongs online and a system that works with your energy, not against it
You want your online presence to support your life, not run it.
This is a 2-hour intensive training session where we cut through the noise and build YOUR action plan. No fluff. No theory. Just the exact system you need to start showing up consistently and professionally.
What We Cover in 120 Minutes
00-:30 | Where Your Time Goes
We start here because this is where most people are losing energy.
We’ll look at:
What you’re spending time on that isn’t producing results
Where you’re over-consuming vs under-creating
Which platform features you’re misusing (and why that’s exhausting)
Outcome:
You leave knowing exactly what to stop doing.
:30-:60 | Where your time actually belongs
We map:
What content should live in Stories (connection, trust, loyalty)
What content belongs in Trials (testing, experimentation, reach)
What content earns a place on your main feed (clarity, positioning)
Outcome:
You stop using every feature for the same purpose.
:60-:90 | Your personal content rhythm
No templates. No “post 3x a week” rules.
We define:
How often you should be visible
How far ahead you need to create to avoid pressure
What kind of content drains you vs fuels you
Outcome:
A realistic content cadence you can actually maintain.
:90-:120 | Implementation Plan
This is the part we feel relief from.
Tools for scheduling, designing, and tracking results
We build:
A draft + b-roll system that lives in Trials
A simple way to capture ideas without acting on them immediately
A decision filter so you’re not constantly asking “should I post this?”
Outcome:
Content without urgency.
I don’t claim to be a social media expert.
I don’t believe you can be an expert in something that is constantly changing. I just happen to spend a lot of time learning, testing, attending trainings, courses, and events that teach what is working. So thats what I want to share with you, what I’m learning and what I’m seeing what works and what doesn’t.
This Works If You're:
✓ Already show up online
✓ Feel tired of “doing all the things”
✓ Want impact without constant visibility
This is not for beginners or people looking for hacks.
This Doesn't Work If You:
✗ Want someone to just do it all for you
✗ Expect instant viral results
✗ Aren't willing to put your brand out there
About Michelle’s Experience
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I've managed social media accounts professionally, developed marketing campaigns, taught social media workshops at colleges and business centres across Ontario and BC, and even worked as a published author and freelance writer featured in Women's Health, Bustle, and other national publications.
But here's what I learned: the businesses that win on social media aren't the ones outsourcing everything, they're the ones who understand their own voice and show up consistently. That's why I created this intensive. I'd rather teach you to fish than catch fish for you forever.
Plus, this is your business, you know it better than anyone.
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10+ years in communications and marketing
Professional social media management experience
Published author and writer in national publications
Extensive public speaking and workshop facilitation
25k+ followers on IG from following this exact thing I’m sharing. (it was not overnight or intentional)
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The people that ‘win’ (or at least enjoy it) on social media aren't the ones outsourcing everything, they're the ones who understand their own voice and show up consistently.