The Backstory
Meet Michelle
A creative communications strategist, storyteller, and author based on Vancouver Island. I help high performers, organizations, and purpose-driven brands clarify their message, strengthen their visibility, and communicate with intention.
With a background in public relations, marketing, and event leadership, I’ve spent the past decade leading campaigns, managing large-scale events, and shaping narratives across mental health, education, hospitality, real estate, and entrepreneurial spaces. My work blends strategic thinking, and real-world execution.
I’ve worked as a communications strategist, public relations consultant, mental health educator, and marketing leader. I’ve written for national publications, supported leadership teams with messaging and strategy, facilitated workshops on branding and social media, and coordinated complex projects from concept to completion. No matter the goal, my approach always starts with understanding people first.
Storytelling is the foundation of everything I do. Not as noise or trends, but as a strategic tool that creates clarity, trust, and connection in a crowded space.
In the summer of 2025, I self-published my first book, Feels Like Home, and I’m currently working on my second.
Today, I focus on supporting high performers and creatives who are ready for their next level and want a clear, intentional way forward.